CUSTOMER EXPERIENCE TAKES CENTER STAGE ON NEW C&H DISTRIBUTORS WEBSITE
Company Responds to Customer Requests with Totally New Website Platform & Design
MILWAUKEE, WI (April 18, 2013) … When C&H Distributors opened its doors 75 years ago, there were no computers, let alone an Internet. The company, a leading provider of material handling and storage solutions for businesses across the U.S., based its marketing efforts on listening and responding to the needs and wants of its customers – selling their products the “old-fashioned” way. These days, their website is the conduit for an avalanche of online orders.
Obviously, they are still listening.
Today C&H Distributors officially announced the launch of the totally revamped chdist.com web site—proof that technology may have changed, but the company’s commitment to its customers hasn’t.
“Our customers have been very loyal over the years,” said Melissa Bagley, C&H Director of eCommerce. “We want to make it as easy as possible for them to find the products or answers they need when purchasing industrial supplies and equipment for their facility. In response to their feedback, we’ve redesigned and re-platformed the entire site to create a more visual and helpful experience – a monumental undertaking when you consider that we offer more than 50,000 products.”
The new chdist.com customer experience includes:
- Improved organization and navigation
- Improved visuals to easily identify product types and view selected products
- Zoom capabilities for a closer look at selected products
- Product comparison capabilities to easily see differences between products
- Product reviews for users to share their experience regarding products they’ve purchased
- Enhancements to My Account enabling registered users to create and store addresses, view online AND offline orders and store shopping lists
- Online purchasing capabilities for GSA customers
The newly redesigned site has been available in a “beta” period to initial users for several weeks and has received tremendous positive feedback. “We’re excited about the response,” Bagley said. “This is just the first step, the foundation to an enhanced experience for current and future customers. We plan to build on this foundation to bring about further features and improvements, and greater benefits for our customers.”
About C&H Distributors
C&H Distributors, “Your Business and Industrial Equipment Specialists,” is a leading provider of material handling, storage and warehouse equipment and supplies to commercial, industrial, and institutional customers throughout the United States. C&H customers range from Fortune 500 companies to small business owners, in virtually every industry. Our strategic distribution network maintains high inventory levels, allowing for faster delivery to all areas of the contiguous United States, with in-stock merchandise shipping within 24 hours. Founded in 1937, C&H Distributors, LLC is based in Wisconsin, operating as a subsidiary of K+K America Corporation. To find the products you need, get answers to your questions, and place orders, visit www.chdist.com.